Ghostwriting
Ghostwriting is the practice of paying a writer to produce content that gets published under someone else's name, so the credited author keeps the byline, the audience, and the authority while the writer stays invisible.
The mechanism is an interview loop. A LinkedIn ghostwriter runs a monthly or biweekly call, mines your answers for stories and opinions, drafts posts in something approximating your voice, and sends them back for approval. Good ones are essentially journalists pointed at one subject. The output quality tracks almost entirely with how much raw material you feed them — a founder who shows up to calls with specifics gets specific posts, and a founder who shows up with nothing gets generic LinkedIn mush no matter what they paid.
Pricing spans a wide range and is rarely published. Freelancers early in their careers commonly work in the few-hundred-dollars-a-month band for a handful of posts. Established ghostwriters and small agencies working with executives routinely quote several thousand dollars a month, sometimes more when strategy, profile work, and engagement management are bundled in. Nobody audits these numbers, so treat any single quoted figure — including ranges you see repeated confidently online — as a rough market signal rather than a rate card.
The real cost is not the invoice. It is that your voice and context now live in someone else's head. When they leave, raise rates, or get busy, the institutional memory of how you talk and what you actually believe walks out with them. That is also the standard objection to ghostwriting on principle: readers who later learn the byline was rented tend to discount everything under it. The honest version is a ghostwriter who transcribes your thinking rather than inventing it.
Frequently asked questions
How much does a LinkedIn ghostwriter cost?
Is it unethical to use a ghostwriter on LinkedIn?
What's the difference between a ghostwriter and an AI writing tool?
Ghostwriter Cost Calculator — Estimate what a LinkedIn ghostwriter would cost you per post and per year. Open the free tool →