LinkedIn article
A LinkedIn article is a long-form piece published through LinkedIn's native article editor, with no character limit, a title, header image, and formatting, that lives permanently on your profile and can be indexed by search engines.
A LinkedIn article is the platform's blog format. Unlike a feed post, which caps at 3,000 characters and is built for the scroll, an article has a title, a cover image, headings, and effectively unlimited length. It lives on a dedicated page under your profile rather than only in the feed, so it stays findable long after it stops circulating. Because articles have their own URLs, they can be indexed by external search engines and cited by AI answer engines, which posts generally are not.
The tradeoff is reach. Articles historically get less feed distribution than short posts, because LinkedIn's feed favors native, scroll-native content and articles pull readers off the feed to a separate page. So the honest use for an article is durability, not virality. Use one when the material genuinely needs length, a teardown, a framework, a detailed how-to, and then promote it with a short feed post that links to it. The post does the discovery; the article holds the depth.
A frequent mistake is publishing an article and expecting it to spread like a post. It usually will not. Think of an article as an evergreen asset you can point to repeatedly, in your bio, in replies, in a newsletter, rather than a one-shot bid for feed reach.
Frequently asked questions
What is the difference between a LinkedIn post and a LinkedIn article?
Do LinkedIn articles get less reach than posts?
Are LinkedIn articles good for SEO?
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