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Social Selling Index (SSI)

The Social Selling Index (SSI) is a LinkedIn score from 0 to 100 that rates your social selling effectiveness across four equally weighted areas: professional brand, finding the right people, engaging with insights, and building relationships.

Built and maintained by , founder of Liftli · last reviewed July 2026

SSI breaks into four pillars worth 25 points each. Establishing your professional brand rewards a complete profile and published content. Finding the right people rewards targeted searches and profile views. Engaging with insights rewards sharing and interacting with relevant content. Building relationships rewards connecting with and being accepted by decision-makers. LinkedIn recalculates the score daily and shows it to you free at its Social Selling Index page, and it also compares you to your industry and network.

The score is directional, not gospel. It measures activity that correlates with social selling, but it can be gamed by simply doing more of the tracked behaviors, so a high SSI is not proof of results, and a modest one does not mean your content is failing. Treat it as a checklist of habits LinkedIn wants to see rather than a scoreboard of business outcomes. The honest signals of whether your presence works are conversations started, followers earned, and pipeline moved, none of which SSI directly measures.

Still, it is useful as a free diagnostic. If one of the four pillars is dragging, it usually points at a real gap, a thin profile, no posting, or no outreach, worth fixing regardless of the number.

Frequently asked questions

What is a good LinkedIn SSI score?
LinkedIn considers a score above 70 strong, and most users sit somewhere in the 20s to 60s. But the number matters less than the balance across its four pillars. A score of 75 built entirely on outreach with no published content still leaves a real gap. Use the pillar breakdown, not the headline number, to find what is weak. And remember SSI measures activity, not outcomes, so a good score is a starting point, not proof of results.

How do I check my LinkedIn SSI score?
Log in to LinkedIn and go to the Social Selling Index page (linkedin.com/sales/ssi). LinkedIn shows your current score out of 100, the breakdown across the four pillars, and how you compare to your industry and network. It is free and updates daily. You do not need a Sales Navigator subscription to see it. Check the pillar breakdown rather than just the total, since that is where the actionable gaps show up.

Does SSI actually matter for growth?
Only indirectly. SSI measures behaviors that correlate with social selling, a complete profile, active posting, targeted outreach, and real engagement, so improving it usually means you are doing sensible things. But the score can be inflated by activity alone, and it does not measure conversations started or pipeline created. Treat it as a free habits checklist, not a growth metric. The results worth tracking are followers, replies, and business outcomes, which SSI does not capture.
Put it into practice

Profile Checker — Audit the profile pillar SSI rewards before chasing the score. Open the free tool →

Related terms

Social sellingSocial selling is the practice of using social platforms like LinkedIn and X to research, engage, and build… LinkedIn analyticsLinkedIn analytics are the built-in performance metrics LinkedIn shows for your posts, profile, and page, including… Key performance indicator (KPI)A key performance indicator is a specific, measurable metric chosen to track progress toward a defined business goal,…

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