Saved posts on LinkedIn go to your Saved items list. On desktop, open it from the left sidebar of your home feed (or go to linkedin.com/my-items/saved-posts). On mobile, tap your profile photo and look for Saved posts. Only you can see your list, and it's worth treating as a swipe file: what you and your audience save is a strong signal of what's useful enough to come back to.
When you save a post on LinkedIn, it goes to a private list called Saved items (in some versions of the app it's labeled "My items" or "Saved posts"). Nobody else can see it, and the post stays there until you unsave it.
Here's how to get to it, and then what I think you should actually do with it.
How to find saved posts on LinkedIn (desktop)
- Go to your LinkedIn home feed.
- In the left sidebar, under your profile card, click Saved items.
- You'll land on your saved posts. Articles you saved are usually in the same area under a separate filter.
The direct link is linkedin.com/my-items/saved-posts/. It's worth bookmarking in your browser, because the sidebar entry tends to move when LinkedIn redesigns the feed.
If you don't see Saved items in the sidebar, click Me at the top, then your profile, and look for Resources or My items. LinkedIn tests layouts constantly, so the label and location shift a bit between accounts.
How to find saved posts on LinkedIn (mobile app)
- Open the LinkedIn app.
- Tap your profile photo in the top left to open the side menu.
- Tap Saved posts (sometimes shown as Saved items).
If it's not in the side menu, go to your profile and look under Resources. Same list, different door.
How to save and unsave a post
To save a post, click the three dots (…) in the top right corner of the post and choose Save. On mobile it's the same three dots.
To unsave, open the post from your saved list, click the three dots again, and choose Unsave. There's no bulk delete that I know of, so if your list has grown to hundreds of posts, cleaning it up is one at a time.
A few things people ask about saved posts:
| Question | Answer |
|---|---|
| Can the author see that I saved their post? | They don't see who saved it. If LinkedIn shows them a save count in their post analytics, you're one anonymous number in it. |
| Can anyone else see my saved list? | No. It's private to you. |
| Do saved posts disappear? | They stay until you unsave them, unless the author deletes the post. |
| Is saving the same as bookmarking? | Yes, in practice. X calls it bookmarks. LinkedIn calls it saving. |
That's the "where." The rest of this post is the part I care about more.
Your LinkedIn saved posts are a swipe file you never open
Most people save a post and never look at it again. The list turns into a junk drawer.
I think that list is one of the most underrated research tools on LinkedIn, for two reasons. First, it's a record of what you personally found useful enough to keep. Second, and more important if you post, the posts you save from people in your space show what kind of content earns that level of attention from someone like your audience.
A like costs nothing. A save means "I want this later." That's a much higher bar, and it's quieter. People save things they'd never publicly like: a hiring template, a pricing breakdown, a post about burnout, a framework they plan to steal for Monday's meeting.
So when I go through my saved list, I read it as data.
Saves tell you what your audience actually values
There's a story I think about a lot when it comes to listening to your audience. In its early days, Lululemon kept a blackboard next to the fitting rooms. When a customer came out and told the salesperson what worked and what didn't (the fabric isn't sitting right here, I'm not sure about these pants), the salesperson wrote it on the board. At the end of each day, someone took a photo of the board and sent it to the designers, so they could iterate.
That's a huge retail chain going all the way down to the clerk next to the fitting room to catch feedback that would otherwise be lost.
Saves are your version of that blackboard. They're feedback that's easy to miss, because it doesn't show up in the comments or on the like count.
Here's the comedian version of the same idea, which I use when I explain this to founders. Imagine a comedian who tells a lot of jokes. Some make the room laugh hard. Some don't, but he loves them because it's his kind of humor. What should he keep telling? If he wants to make a living and get invited back, he tells the jokes that land. (Or he finds a different audience. But this is his audience.)
Your saved posts, and the saves on your own posts, tell you which jokes landed.
If you're not sure what makes your audience lean in, there's a simpler move before any of this: ask your first paying customers what problem made them come to you. Write every answer down. Some of them you'll never have thought of. Those problems are gold for content, because if they made some people pay, they'll resonate with other people who have the same problem.
How to use saved posts to find what to write about
This is the process I'd follow with a saved list, and it's close to how I look for topics for clients.
1. Save deliberately for a month. Every time a post in your space makes you stop, save it. Your peers, your competitors, people your buyers follow.
2. Tag each saved post by topic. Go through the list and write down the topic of each one in a doc or spreadsheet. Pricing. Hiring. A failure story. A contrarian take on the category. Keep the labels short.
3. Note how each one performed. Reactions and comments are visible on every post. Compare each post to that creator's usual numbers, since a post with 300 reactions from someone who normally gets 3,000 is a flop, and 300 from someone who normally gets 30 is a hit.
4. Look for topics that land hard but show up rarely. This is the part most people skip. A topic that performs well and that everyone is already posting about is crowded. A topic that performs far above a creator's average and that they almost never post about is an opening.
5. Check whether you can own it. The topic has to fit what you're actually good at and how you actually talk.
The fourth step is where I've seen the biggest wins. For one client, I went through the content of his top competitors, a few of them with tens of thousands of LinkedIn followers. Some of them had posted something genuinely vulnerable maybe once in two years. Those posts went wild. And then they never did it again, probably because it wasn't natural for them.
My client was very good at being open and honest with people. For him, that kind of post was a natural fit, and the signal said the audience wanted it. That's the overlap you're looking for.
The third circle most content advice misses
I was listening to a podcast recently where the guest described content strategy as a Venn diagram: what your audience wants to hear, and what you can teach that nobody else can teach quite like you. Find the overlap.
I agree, and I'd add a third circle: what almost nobody is talking about.
A saved list, looked at as a whole, helps you find all three:
- What your audience wants: the topics that keep getting saved and engaged with.
- What you're good at: the saved posts where you thought "I'd have said this better" or "I disagree, and here's why."
- What's underserved: topics that perform far above average but appear rarely.
The hardest circle to find is the third one. Anyone can see what's popular. Seeing what's popular and rare takes a bit of counting. I go deeper on this in my post on LinkedIn content strategy as an intersection.
Watch the saves on your own posts
If you post, pay attention to which of your own posts get saved. LinkedIn's post analytics have been getting more detailed, and if yours show a save count, that number deserves more attention than the like count.
My working assumption is that saved posts skew practical: step lists, specific numbers, a framework someone can reuse. Opinion posts tend to pull comments instead. You want both, and they do different jobs.
A simple habit: once a month, look at your recent posts with the most saves (or comments, if saves aren't shown) and ask what the top three have in common. Then write the next post in that shape. If you want a second read on a draft before you publish, the post analyzer gives you a quick score in the browser, and the content ideas tool is a decent starting point when your list of saved topics runs dry.
For more on why saved and expanded posts matter for reach, see how the LinkedIn algorithm works.